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    • We're here to help you feel good in your own skin, no matter what!

    Welcome to a community that gets what you're going through.

    Wherever we look we're faced with airbrushed images of "perfection", making us feel self concious and anxious about how we compare...

    Let's face it, it's 2021, we're done with that s**t!

    We're on a mission to help you love your skin unconditionally, because we all deserve to feel happy in our own skin!

    Here's our game plan:
    💃
    boost your self confidence

    You’re already beautiful – you just might not believe it yet!

    We're our own worst critic, judging ourselves harshly, knocking our confidence and making ourselves feel self conscious.

    We're here to help you reframe the way you think about yourself, so your inner confidence shines through!
    🎉
    celebrate your real skin

    We’ve had enough of the unrealistic image of “perfection”

    All skin is beautiful, no matter what! We’re on a mission to break down the outdated industry traditions of “flawless” skin.

    Instead we celebrate real skin, spots and all, because you deserve to feel happy in your own skin.
    💫
    unlock your natural glow

    Like relationships, all skin goes through rough patches!

    We want to help you find the best self-care routine for your skin, with naturally effective skincare you don’t have to worry about.

    We’re here to nurture and care for your skin, so you can reveal happy, healthy skin and unlock your natural glow!
    will you join us?
    Get involved with our campaigns for skin positivity and find out how you can change your relationship with your skin by signing up for updates below!

    want to find out more?

    explore the links below to discover more about our brand!
    Find out how it all started!

    We built WOW YOU from the ground up because we needed something that didn't exist, read our story to discover how it all started!

    What do our customers say?

    Customer feedback means the world to us! We're so happy to hear the stories of how we've helped people with their skin.

    Want to check out
    our values?

    Read all the things we firmly believe in on one page (so you don’t have to go hunting around for them!)

    Want some help on
    your journey?

    We want to hit the spot! Try out our quiz to find a tailored routine for your skin type and concerns.

    Let customers speak for us

    from 1576 reviews
    Makes my skin noticeably brighter

    Recently bought this one for the first time having used the moisturisers for a number of years and I am very impressed. It's so light when you apply it that you're not sure it can be making a difference but it removes dirt and make up very effectively and leaves my skin noticeably brighter.

    LS
    lit-c cleanser
    Best moisturiser I've ever used

    I've been buying this moisturiser for a number of years now (along with Glow to Sleep and Bring the Zing - please bring that one back!) and it's the best moisturiser I have ever used. I have tried very expensive premium brands and cheap brands in the past and none brighten or moisten my skin as effectively as this one does. It keeps my skin soft all day and makes me feel good when I put it on.

    LS
    ready to glow™

    Always genlte on my skin without stripping !

    Mary
    zen cleanser

    Was definitely surprised with free gift was really kind thank you 😊

    Lindsay
    mystery cloud mini free gift

    Reiceved so excited to try thank you 😊

    Lindsay
    rainbow shave trio
    Rainbow Shave Trio

    Beautiful products. We had a little issue which was dealt with promptly. Bought as a birthday gift and my daughter is over the moon with all 3 products. Thank you very much.

    Hayley
    rainbow shave trio
    Birthday gift

    My daughter loved her selection of products especially. The shaving whip . All products smell beautiful.

    Eleanor croft
    rainbow shave trio

    I had my products delivered this morning and used them all straight away. The way the products glide on to the skin and how little product you actually need is amazing. The smell is so refreshing and got a compliment on the smell of the body butter from my husband. Will definitely be ordering again when I start to get low.

    Jade
    rainbow shave trio
    Rainbow fan

    The rainbow fluff is really nice smells good and is really good for my sensitive skin.

    KiranC
    rainbow cloud fluff

    Smells amazing and definitely the best body scrub 😍

    S.
    mystery cloud mini free gift
    Fab moisturiser

    I am loving using the wow products. The Ready to Glow cream is hydrating and works so well alongside any of the serums. My skin is glowing since I started using this.

    Mrs A
    ready to glow™

    Absolutely adore these products! My absolute favourite!

    Nikita
    rainbow shave trio

    Loved it so far, skin feels so much clearer

    Nikita
    mystery cloud mini free gift

    Smells amazing

    K.J.
    rainbow shave trio

    Yummy. This moisturiser smells like strawberries and cream. Perfect for the summer and long lasting smell. Grest for layering perfume or just as a moisturiser. Leaves skin silky smooth. Love it. On my second tub. Now need shampoo, conditioner and body mist and a perfume in this range .

    M.M.
    strawberries & cream cloud butter