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  • We're a small, independent business on a mission to make a positive difference.
    always cruelty free

    We love animals and never test our products on animals, nor do our suppliers. We don't sell to countries which require mandatory animal testing. We're not owned by a parent company and we will never sell out to a parent company that tests on animals!
    for all skin types

    We'll always do what's best for your skin! All of our products are carefully formulated with gentle ingredients suitable for all skin types. For super sensitive skin, our sensitive superstars range is fragrance free and contains very gentle ingredients.
    carefully formulated

    All of our ingredients have been carefully selected based on the available scientific evidence. We have avoided harsh ingredients such as SLS, drying alcohol and harsh fragrances as they can disrupt and damage skin.
    made in the UK

    All of our products are lovingly made to the highest standards here in the UK. We've sourced packaging and ingredients from suppliers close to home to minimise our carbon footprint.


    We're constantly looking for ways to make our business more sustainable.

    Here are some of the ways we're minimising our impact:

    ♻️ All of our packaging is recyclable and can be recycled in your household recycling collection box!

    📦 We only use FSC certified cardboard boxes and paper for packing materials, plus we use paper tape so all of our shipping materials are biodegradable!

    ♻️ We also offer a refill scheme for UK customers. When you've run out, send your empty packaging back to us (with a note of your email address) and we'll gift you a voucher to spend on your refill.

    ☀️ We only use energy generated from renewable sources to power WOW YOU HQ.

    🌲 We donate to Offset Earth to offset our carbon emissions by planting trees, helping to restore forests & natural habitats. See how many trees we've planted so far by clicking the logo below!

    help us improve

    We love to hear your suggestions for how we can improve, get in touch if you have any ideas! 😊

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    super serum
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    want to find out more?

    Explore the links below to discover more about our brand!
    Find out how it all started!
    Discover our mission!
    What do our customers say?
    Want some help on
    your journey?