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    • We're a small, independent business on a mission to make a positive difference.
    always cruelty free

    We love animals and never test our products on animals, nor do our suppliers. We don't sell to countries which require mandatory animal testing. We're not owned by a parent company and we will never sell out to a parent company that tests on animals!
    for all skin types

    We'll always do what's best for your skin! All of our products are carefully formulated with gentle ingredients suitable for all skin types. For super sensitive skin, our sensitive superstars range is fragrance free and contains very gentle ingredients.
    carefully formulated

    All of our ingredients have been carefully selected based on the available scientific evidence. We have avoided harsh ingredients such as SLS, drying alcohol and harsh fragrances as they can disrupt and damage skin.
    made in the UK

    All of our products are lovingly made to the highest standards here in the UK. We've sourced packaging and ingredients from suppliers close to home to minimise our carbon footprint.

    sustainability


    We're constantly looking for ways to make our business more sustainable.

    Here are some of the ways we're minimising our impact:

    ♻️ All of our packaging is recyclable and can be recycled in your household recycling collection box!

    📦 We only use FSC certified cardboard boxes and paper for packing materials, plus we use paper tape so all of our shipping materials are biodegradable!

    ♻️ We also offer a refill scheme for UK customers. When you've run out, send your empty packaging back to us (with a note of your email address) and we'll gift you a voucher to spend on your refill.

    ☀️ We only use energy generated from renewable sources to power WOW YOU HQ.

    🌲 We donate to Offset Earth to offset our carbon emissions by planting trees, helping to restore forests & natural habitats. See how many trees we've planted so far by clicking the logo below!
    We offset our carbon footprint via Ecologi

    help us improve

    We love to hear your suggestions for how we can improve, get in touch if you have any ideas! 😊

    shop naturally powered skincare

    moisturisers
    super serum
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    minis

    want to find out more?

    Explore the links below to discover more about our brand!
    Find out how it all started!
    Discover our mission!
    What do our customers say?
    Want some help on
    your journey?

    Let customers speak for us

    from 1576 reviews
    Makes my skin noticeably brighter

    Recently bought this one for the first time having used the moisturisers for a number of years and I am very impressed. It's so light when you apply it that you're not sure it can be making a difference but it removes dirt and make up very effectively and leaves my skin noticeably brighter.

    LS
    lit-c cleanser
    Best moisturiser I've ever used

    I've been buying this moisturiser for a number of years now (along with Glow to Sleep and Bring the Zing - please bring that one back!) and it's the best moisturiser I have ever used. I have tried very expensive premium brands and cheap brands in the past and none brighten or moisten my skin as effectively as this one does. It keeps my skin soft all day and makes me feel good when I put it on.

    LS
    ready to glow™

    Always genlte on my skin without stripping !

    Mary
    zen cleanser

    Was definitely surprised with free gift was really kind thank you 😊

    Lindsay
    mystery cloud mini free gift

    Reiceved so excited to try thank you 😊

    Lindsay
    rainbow shave trio
    Rainbow Shave Trio

    Beautiful products. We had a little issue which was dealt with promptly. Bought as a birthday gift and my daughter is over the moon with all 3 products. Thank you very much.

    Hayley
    rainbow shave trio
    Birthday gift

    My daughter loved her selection of products especially. The shaving whip . All products smell beautiful.

    Eleanor croft
    rainbow shave trio

    I had my products delivered this morning and used them all straight away. The way the products glide on to the skin and how little product you actually need is amazing. The smell is so refreshing and got a compliment on the smell of the body butter from my husband. Will definitely be ordering again when I start to get low.

    Jade
    rainbow shave trio
    Rainbow fan

    The rainbow fluff is really nice smells good and is really good for my sensitive skin.

    KiranC
    rainbow cloud fluff

    Smells amazing and definitely the best body scrub 😍

    S.
    mystery cloud mini free gift
    Fab moisturiser

    I am loving using the wow products. The Ready to Glow cream is hydrating and works so well alongside any of the serums. My skin is glowing since I started using this.

    Mrs A
    ready to glow™

    Absolutely adore these products! My absolute favourite!

    Nikita
    rainbow shave trio

    Loved it so far, skin feels so much clearer

    Nikita
    mystery cloud mini free gift

    Smells amazing

    K.J.
    rainbow shave trio

    Yummy. This moisturiser smells like strawberries and cream. Perfect for the summer and long lasting smell. Grest for layering perfume or just as a moisturiser. Leaves skin silky smooth. Love it. On my second tub. Now need shampoo, conditioner and body mist and a perfume in this range .

    M.M.
    strawberries & cream cloud butter