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our values

We want to capture that moment of feeling amazing & confident in your own skin and bottle it just for you!

For us, skincare is all about self-care: it's looking after yourself whether you're having a bad skin day, a good skin day or anything in between.

Our naturally powered skincare helps your skin feel healthy & happy, so you can say “WOW YOU look amazing!” to yourself in the mirror.

We're on a mission to champion skin positivity and boost your self-confidence!
always cruelty free
We love animals and never test our products on animals, nor do our suppliers. We don't sell to countries which require mandatory animal testing. We're not owned by a parent company and we will never sell out to a parent company that tests on animals!
for all skin types
We'll always do what's best for your skin! All of our products are carefully formulated with gentle ingredients suitable for all skin types. For super sensitive skin, our sensitive superstars range is fragrance free and contains very gentle ingredients.
carefully formulated
All of our ingredients have been carefully selected based on the available scientific evidence. We have avoided harsh ingredients such as SLS, drying alcohol and harsh fragrances as they can disrupt and damage skin.
made in the UK
All of our products are lovingly made to the highest standards here in the UK. We've sourced packaging and ingredients from suppliers close to home to minimise our carbon footprint.

want to find out more?

explore the links below to discover more about our brand!
Find out how it all started!

We built WOW YOU from the ground up because we needed something that didn't exist, read our story to discover how it all started!

Discover our mission!

We're on a mission to champion skin positivity and boost your self-confidence!

What do our customers say?

Customer feedback means the world to us! We're so happy to hear the stories of how we've helped people with their skin.

Want some help on
your journey?

We want to hit the spot! Try out our quiz to find a tailored routine for your skin type and concerns.

cruelty free

We love animals and never test our products on animals, nor do our suppliers.
We also don't sell to countries which require mandatory animal testing. We are not owned by a parent company and we will never sell out to a parent company that tests on animals!


for all skin types

All of our products are carefully formulated with gentle ingredients suitable for all skin types. For super sensitive skin, our sensitive superstars range is fragrance free and contains very gentle ingredients.

 

carefully formulated

All of our ingredients have been carefully selected based on the available scientific evidence. We have avoided harsh ingredients such as SLS, drying alcohol and harsh fragrances as they can disrupt and damage skin.

 

we give back

We currently support the World Land Trust who are actively working to protect and restore rainforests around the world, offsetting carbon emissions & restoring habitats.

 


sustainable

All of our packaging is recyclable, please recycle it! We also only use FSC certified recyclable cardboard and paper for our packing materials and shipping boxes. WOW YOU! HQ is powered with 100% renewable energy sources.

 

made in the UK

All of our products are lovingly made to the highest standards here in the UK.

 

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