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    our story

    After being diagnosed with Coeliac disease, I became super interested in ingredients lists and I started exploring not only the ingredients in my food, but also in my skincare.

    Discovering the products I used contained ingredients I had never heard of (and couldn’t even pronounce 😬), I started to make the switch to skincare with ingredients I could understand.
    After being diagnosed with Coeliac disease, I became super interested in ingredients lists and I started exploring not only the ingredients in my food, but also in my skincare.

    Discovering the products I used contained ingredients I had never heard of (and couldn’t even pronounce 😬), I started to make the switch to skincare with ingredients I could understand.

    Watermelon, raspberry, vitamin C... these were the targeted, effective ingredients I could get behind! 😍
    Watermelon, raspberry, vitamin C... these were the targeted, effective ingredients I could get behind! 😍

    But there was a catch...
    But there was a catch...
    All the products I wanted to use were wildly expensive, I really struggled to find effective skincare that worked for my skin (and my ethics!) that was still within my price range.
    My partner Leo and I created WOW YOU! to make naturally powered skincare more affordable without compromising on effectiveness.

    We want to help you find your best ever skin and hopefully, we can put a smile on your face in the process!
    My partner Leo and I created WOW YOU! to make naturally powered skincare more affordable without compromising on effectiveness.

    We want to help you find your best ever skin and hopefully, we can put a smile on your face in the process!

    I hope you’ll join us on your skincare journey and follow us as we grow and adapt our small business! 😊

    Love,
    I hope you’ll join us on your skincare journey and follow us as we grow and adapt our small business! 😊

    Love,
    Find out about our mission!

    We're on a mission to champion skin positivity and boost your self-confidence!

    Want some help on
    your journey?

    We want to hit the spot! Try out our quiz to find a tailored routine for your skin type and concerns.

    What do our
    customers say?

    Customer feedback means the world to us and we are so proud to say that we’ve got over 830 five star reviews!

    Want to check out
    our values?

    Read all the things we firmly believe in on one page (so you don’t have to go hunting around for them!)

    our values

    Check out the hype:

    We have 1474 glowing reviews! 🥰
    Gives me the results I want....

    Has a gentle scent that doesn't intrude & leaves my skin hydrated, soft and smooth.

    Mariam S James
    super serum
    Great products for my teen

    My teen daughter loves wow you products. She loved the smell and feel on her skin and her skin is healthy and glows. Lovely presentation for the gift box- simple and pretty.

    P.H.
    Wow You Beauty
    Perfect

    I love using this product and feel my skin feels brighter and my make up goes on better

    Anna Dixon
    super serum
    Love it!

    I believe I came across this during lockdown and have used it ever since, I love how it feels, how it makes my skin feel, no tightness or dryness after use. Love it!

    Anna Dixon
    slay cleanser
    amazing💛💛

    works for my skin so well and smells heavenly🥰also cruelty free !!!!

    iris
    ready, set, glow!
    Best serum ever

    I've been using this serum for about three years off and on, because I've been experimenting with other serums, but I always return to the superserum. Brexit has made it more expensive to ship, so I make sure I order a couple of serums whenever I visit the UK.

    Nicky de Weille
    super serum
    Perfect holiday kit!

    I have recently come back to this skincare after two years. I wanted some mini pieces to take in my hand luggage. What a difference this made to my skin in four days. I’ll be staying with this and not going back to anything else.
    This kit lasts way longer than you think too so it’s perfect.

    A.M.
    ready, set, glow!
    Serum rosehip

    Really lovely. My 13 year old swears by it at keeping her skin clear. Recommend

    C.R.
    Wow You Beauty
    Best night cream by far!

    Honestly I also love the Glow To Sleep as well. Can’t go wrong with either! As always keeps my skin hydrated and spot free 🙌🏻🙌🏻🙌🏻🥰

    Louise B.
    bring the zing
    Lovely gift set

    These products are absolutely fantastic and this set makes a lovely gift.

    J.
    ready, set, glow!
    Smells lovely

    Smells lovely and my skin feels amazing after use.

    J.
    z'est la vie
    fab fab faab

    This product is fab, i'm about to order again. It smells lush and makes my skin feel super smooth. Even if it didn't work, i'd use it for the smell.

    A.P.
    super serum
    Sooo nice

    These products are lush. They smell amazing, my skin is quite sensitive and they worked really well - normally i can't use anything with a nice scent so this is a fab find for me.

    A.P.
    ready, set, glow!
    Love this night cream

    Perfect night cream! I've used this night cream for ages and my skin looks better day after day! And the smell is amazing! I nice little treat just before going to bed, I love it!

    M.B.
    glow to sleep™
    Favorite Face Moistuirzer

    This is my everyday cream, I use it before makeup, after night cleansing, I LOVE IT. Everyone should give it a go!

    M.B.
    ready to glow™