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our story

After being diagnosed with Coeliac disease, I became super interested in ingredients lists and I started exploring not only the ingredients in my food, but also in my skincare.

Discovering the products I used contained ingredients I had never heard of (and couldn’t even pronounce 😬), I started to make the switch to skincare with ingredients I could understand.
After being diagnosed with Coeliac disease, I became super interested in ingredients lists and I started exploring not only the ingredients in my food, but also in my skincare.

Discovering the products I used contained ingredients I had never heard of (and couldn’t even pronounce 😬), I started to make the switch to skincare with ingredients I could understand.

Watermelon, raspberry, vitamin C... these were the targeted, effective ingredients I could get behind! 😍
Watermelon, raspberry, vitamin C... these were the targeted, effective ingredients I could get behind! 😍

But there was a catch...
But there was a catch...
All the products I wanted to use were wildly expensive, I really struggled to find effective skincare that worked for my skin (and my ethics!) that was still within my price range.
My partner Leo and I created WOW YOU! to make naturally powered skincare more affordable without compromising on effectiveness.

We want to help you find your best ever skin and hopefully, we can put a smile on your face in the process!
My partner Leo and I created WOW YOU! to make naturally powered skincare more affordable without compromising on effectiveness.

We want to help you find your best ever skin and hopefully, we can put a smile on your face in the process!

I hope you’ll join us on your skincare journey and follow us as we grow and adapt our small business! 😊

Love,
I hope you’ll join us on your skincare journey and follow us as we grow and adapt our small business! 😊

Love,
Find out about our mission!

We're on a mission to champion skin positivity and boost your self-confidence!

Want some help on
your journey?

We want to hit the spot! Try out our quiz to find a tailored routine for your skin type and concerns.

What do our
customers say?

Customer feedback means the world to us and we are so proud to say that we’ve got over 300 five star reviews!

Want to check out
our values?

Read all the things we firmly believe in on one page (so you don’t have to go hunting around for them!)