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    • Home  / In the Glow
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    May 11, 2019 2 min read 1 Comment

    Hello! 😊👋

    I'm Ella and here's my partner Leo, together we're the co-founders of WOW YOU!

    A few of you have been asking about how we started our company so I wanted to let you know the story behind our brand and why we created our range of naturally powered skincare!

    In 2017 I was diagnosed with Coeliac disease, making me highly sensitive to gluten. This caused a huge change in diet and meant spending hours in the supermarket reading ingredients lists! 📄

    Paying way more attention to something I’d previously taken for granted made me start to question not only what I was putting in my body, but what I was putting on it too!

    Then my eczema flared up and the “sensitive” skincare products I tried to soothe it with just ended up irritating my skin further and when I read the ingredients I started to understand why!

    Although aimed at helping sensitive skin, I found that they actually contained harsh ingredients and fragrances! I was really surprised by the number of ingredients that I couldn’t recognise or even pronounce.

    Methyl-chloro-isothiazoli-what?! 😕

    I became obsessed with researching clean skincare but really struggled to find products using natural actives and no harsh fragrances which were cruelty free and still within my price range!

    Leo suggested to me, “Why don’t we create the skincare solution you’re looking for?” and it was a real light bulb moment for us! 💡

    We set about creating & designing the affordable cruelty free skincare I wanted to use, focussing on naturally powerful actives and leaving out all the nasties (parabens, sulphates, drying alcohol & harsh synthetic fragrances).

    wow you skincare botanicals collection

    WOW YOU! launched in August 2018 and we have been absolutely blown away by all the super positive feedback from our wonderful customers and followers since then. We are incredibly greatful for all your support! 🙏💕

    We love helping you find the right products for your skin and we’re always happy to help out with your questions! I've struggled with my skin which has really helped me to understand and relate to that feeling of wanting to find high quality skincare that really works (without breaking the bank!)

    Thank you for stopping by, as a small independent business it really means the world to us that you took the time to read our story! We can’t wait to share all our exciting news coming up soon, you can follow us on Instagram or subscribe to our newsletter below for all the latest announcements 😘.



    We're going to start doing more blog posts too - if there's anything you'd like to learn more about, or any skincare questions you have, we'd love to hear from you in the comments below 😊.

    Love,

    Ella, Leo,

    Zen & Jaz

    ☝️ our two lovely dogs, see below for pictures of them helping us out along the way! 🤣🐾

     

    Jaz helped herself to some of our leftover packing materials when we weren't looking!

    Jaz & Zen helping with an Instagram photoshoot in our garden!

    1 Response

    Maggie Lewis
    Maggie Lewis

    November 16, 2019

    So pleased that it’s all going well! Hope you’re both well xxx

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    Let customers speak for us

    from 1535 reviews
    Brilliant!

    Lovely serum, bought for my daughter who has very sensitive facial skin. She loved this, left her feeling soft and smelling lovely. Packaging is amazing!

    Deborah
    super serum
    My new faves!

    Beautiful products. Shave butter foams and spreads so well, you only need a tiny bit! Body scrub also foams and spreads well, I have sensitive skin and dislike most body scrubs but this is so gentle I can even use it on my feet. The body butter is very thick and leaves you feeling (and smelling) scrumptious!
    The only issue I had was not wanting to use the butters and mess up the lovely piping job! Out of 10 butters I bought, only 1 had smashed to the side and a bit on the lid so the top of the piping was flat (but still looked pretty). The packaging is adorable too! Definitely found my new fave skin care ❤️❤️

    Deborah
    strawberries & cream shave trio
    Brilliant!

    It smells like a dream! The body butter is very thick and leaves you feeling (and smelling) scrumptious!
    The only issue I had was not wanting to use the butters and mess up the lovely piping job! Out of 10 butters I bought, only 1 had smashed to the side and a bit on the lid so the top of the piping was flat (but still looked pretty). The packaging is adorable too! Definitely found my new fave skin care ❤️❤️

    Deborah
    rainbow cloud butter
    Amazing!

    Got this as a little freebie and used it tonight before using my Shark CryoGlow. It pairs well with the CryoGlow, helped my skin absorbe moisture and left it feeling so soft and plump. I'm 36, so starting to get the dreaded fine lines and puffy eyes! This stuff helped my face to appear smoother, calmer and a lot nicer. Definitely recommend and will be buying again.

    Deborah
    sea hydrate
    My new faves!

    Beautiful products. Shave butter foams and spreads so well, you only need a tiny bit! Body scrub also foams and spreads well, I have sensitive skin and dislike most body scrubs but this is so gentle I can even use it on my feet. The body butter is very thick and leaves you feeling (and smelling) scrumptiousphotography.shoscrumptious!
    The only issue I had was not wanting to use the butters and mess up the lovely piping job! Out of 10 butters I bought, only 1 had smashed to the side and a bit on the lid so the top of the piping was flat (but still looked pretty). The packaging is adorable too! Definitely found my new fave skin care ❤️❤️

    Deborah
    hibiscus shave trio

    Such a beautiful product, 1 use and my legs feel so soft and the smell is amazing. So good I had to go back and order another set while it was on offer still.

    Amber Tutt
    rainbow shave trio
    I'm obsessed

    I saw this advertised on Instagram and thought, hmm I'll give it a go. I have never had such a good scrub - none of the higher end super expensive scrubs work as well as this. And the shaving butter just does not budge like normal shaving foam does. No more itchy ingrown hairs, and it smells divine!

    Rachel
    rainbow shave duo
    Incredible

    I have just received my bundle and WoW it smells absolutely incredible!!
    Also received a mini free shave butter, excited to test them all. 😍

    Lara
    rainbow cloud butter

    Looks lovely my girls will enjoy these products x

    Andi
    rainbow shave trio
    Amazing products!!

    These are such brilliant products and smell absolutely divine! The smells stays forever and so so nice on your skin. Not only the products but customer service is brilliant. My first delivery was damaged by the courier but Ella was so quick to respond and send out new products! Really brilliant service 🥰

    Jess Porter
    rainbow shave trio
    Absolutely amazing products

    These products are just WOW.. the body butter itself is amazing it isn’t sticky which is really important to me and smell heavenly.. but the scrubs OMG never used anything like it. It’s foaming and makes you feel really soft and clean.. half an hour after a bath I can still smell the lovely scent. I already bought more.. by the way the costumer service is 5 stars Ervi lost my package 2 days later I already have a replacement here with me.

    Lucie
    strawberries & cream cloud butter
    Simply amazing

    I dont understand why there isnt more reviews and raves about this brand. I took a chance and purchased the hibiscus fluff and scrub and my god the smell is amazing in both the scrub is soooo good ive been using another branf fot a few years but they discontinued their scrub and this is my new fav. Im gonna get the strawberry next and also wanna try the body butter. DO NOT HESITATE

    Mary
    hibiscus cloud scrub
    Obsessed

    Decided to treat myself to these after seeing them on insta ads for ages, omg glad I did they smell amazing and the scrub is gentle but effective, will deffo be topping up when I run out

    Coral
    strawberries & cream shave trio
    Best Cleanser Ever!

    I have been buying this cleanser now for over 3 years and it has helped my skin so much. I caused huge sensitivity after using an acne cream which shouldn't of been prescribed for me and this is the only cleanser that didn't sting of burn. It leaves my face feeling soft, clean and refreshed. If you have sensitive skin this cleanser is a life saver! Please don't ever stop making it!!!!! 😊

    Jen
    zen cleanser
    Love!

    Was very excited to try these new body butters and I love them! Smells great and leaves my skin nice and smooth

    Rachel
    strawberries & cream cloud butter