I'm Ella and here's my partner Leo, together we're the co-founders of WOW YOU!
A few of you have been asking about how we started our company so I wanted to let you know the story behind our brand and why we created our range of naturally powered skincare!
In 2017 I was diagnosed with Coeliac disease, making me highly sensitive to gluten. This caused a huge change in diet and meant spending hours in the supermarket reading ingredients lists! 📄
Paying way more attention to something I’d previously taken for granted made me start to question not only what I was putting in my body, but what I was putting on it too!
Then my eczema flared up and the “sensitive” skincare products I tried to soothe it with just ended up irritating my skin further and when I read the ingredients I started to understand why!
Although aimed at helping sensitive skin, I found that they actually contained harsh ingredients and fragrances! I was really surprised by the number of ingredients that I couldn’t recognise or even pronounce.
I became obsessed with researching clean skincare but really struggled to find products using natural actives and no harsh fragrances which were cruelty free and still within my price range!
Leo suggested to me, “Why don’t we create the skincare solution you’re looking for?” and it was a real light bulb moment for us! 💡
We set about creating & designing the affordable cruelty free skincare I wanted to use, focussing on naturally powerful actives and leaving out all the nasties (parabens, sulphates, drying alcohol & harsh synthetic fragrances).
WOW YOU! launched in August 2018 and we have been absolutely blown away by all the super positive feedback from our wonderful customers and followers since then. We are incredibly greatful for all your support! 🙏💕
We love helping you find the right products for your skin and we’re always happy to help out with your questions! I've struggled with my skin which has really helped me to understand and relate to that feeling of wanting to find high quality skincare that really works (without breaking the bank!)
Thank you for stopping by, as a small independent business it really means the world to us that you took the time to read our story! We can’t wait to share all our exciting news coming up soon, you can follow us on Instagram or subscribe to our newsletter below for all the latest announcements 😘.
We're going to start doing more blog posts too - if there's anything you'd like to learn more about, or any skincare questions you have, we'd love to hear from you in the comments below 😊.
Zen & Jaz
☝️ our two lovely dogs, see below for pictures of them helping us out along the way! 🤣🐾
Jaz helped herself to some of our leftover packing materials when we weren't looking!
Jaz & Zen helping with an Instagram photoshoot in our garden!
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Amazing product, best feeling ever, and best skin ever! The quality and the price of this product are insanely surprising and amazing
Absolutely amazing! first of all the smell, it's amazing! I've been looking for a natural and 'clean' skincare brand for ages, and finally, I've found it! this is the third bottle I'm purchasing
Purchased this range for my teenage daughter as other skincare products were too harsh for her skin and she had even more breakouts using them. Now she will not use anything else. The products are Amazing and her skin is in the best condition ever. They smell amazing and so natural. So glad we found this company. The best range for young skin.
Do not buy any expensive creams! This is the best!
This is the best cream for oily and combination skin.
My teen daughter has sensitive skin and WOW You products are all amazing. She uses all the products and has got herself into a routine which is great because it’s encouraging her to look after her skin. Highly recommend!
As the Sea Hydrate was out of stock as a solo product I bought this set, I've been a fellow customer to Wow You for a couple years now, and I loved every single products I've tried. This set is actually made of my personal faves :
- the serum that contains retinol is perfect for my acne sensitive skin that is not irritating when used adequately
- the moisturizer is perfect for daytime and not oily and does a great job at keeping the irritations from winter away
- the cleanser is very soothing and skin calming so it's perfect when you need that extra touch of non agressive skincare,
- the sea hydrate... well it's my holly Grail! It's the perfect non sticky, hydrating, non pore clogging moisturizer, especially in hot temperatures when you don't want to put anything too heavy on your skin (especially for those like me with acne combination skin), it also gives a healthy glow to your face! I use it both for my morning skincare and my evening skincare, and as all the Wow You products, a little goes a VERY long way, so this gel moisturizer lasts for months even when using it twice daily.
This brand is the best random discovery I ever made, and definitely my best skincare purchases ever : the quality-quantity-price ratio is astonishing, like I said above, you don't need to use too much products and you can keep using them for months, the ingredients list is small and simple, that means you get good quality ingredients which actually target and treat your skin concerns, and you need nothing else but that, so very good for those who want effects without buying a ton of products and go for minimal skincare. Also the packaging is cute and 100% recyclable.
To be honest I think I'm addicted to this brand, every time I finish a product I need to order it again, because they're so good I feel like I couldn't leave without them. Anyways, I will keep ordering from you in the future, you got yourself a huge fan and fellow customer from France! I'm very looking forward to see more new skincare products from you in the future, if it's in your plans 💜
This serum is so lovely. My skin feels and looks so much better when I’m using it. It works brilliantly in conjunction with my moisturiser. Would definitely recommend.
This product has brightened and cleared my skin up so much.
Bought this set for my 13 year old daughter who struggles to manage her skin. She was so pleased when this arrived. After reading all the good reviews and it didn't disappoint. She has been using regularly for about three weeks and can we've really seen the difference, her skin is so much calmer and a lot less spots. Just order ed the full size products as she's running low. Definitely recommend 5/5!!
Absolutely amazing, my Skin feels soft and nourished and no irritation at all. And love the smell too !!
My 14-year-old was suffering with acne that was quite red and sore. I bought her the glow up mini bundle to try, and within a week, the redness had significantly reduced, and after two weeks - all the spots were gone, and her face was clear! We just bought the full sized bottles - she loves the products! I love that they are reasonably priced, and gentle for teenage skin. I'm thinking of getting a bundle for myself!
I buy this for myself and my 11 year old daughter. We both love it.
I bought this as a gift for my 13yr old daughter after she asked for some nice skin care for her birthday. The mini kit made a great trial and has really helped calm her combination skin which goes haywire pmt week. I’m now going to order full size as she is very happy with it. Thank you
I bought the mini bungle for my 12 yo to see if it agrees with her, after her skin had reacted to some other products. Not only is she breaking out less but her skin is radiant and glowing. At first these products might appear more pricey than off-the-shelf ones, but a little goes a long way so they are cost effective too.