I'm Ella and here's my partner Leo, together we're the co-founders of WOW YOU!
A few of you have been asking about how we started our company so I wanted to let you know the story behind our brand and why we created our range of naturally powered skincare!
In 2017 I was diagnosed with Coeliac disease, making me highly sensitive to gluten. This caused a huge change in diet and meant spending hours in the supermarket reading ingredients lists! 📄
Paying way more attention to something I’d previously taken for granted made me start to question not only what I was putting in my body, but what I was putting on it too!
Then my eczema flared up and the “sensitive” skincare products I tried to soothe it with just ended up irritating my skin further and when I read the ingredients I started to understand why!
Although aimed at helping sensitive skin, I found that they actually contained harsh ingredients and fragrances! I was really surprised by the number of ingredients that I couldn’t recognise or even pronounce.
I became obsessed with researching clean skincare but really struggled to find products using natural actives and no harsh fragrances which were cruelty free and still within my price range!
Leo suggested to me, “Why don’t we create the skincare solution you’re looking for?” and it was a real light bulb moment for us! 💡
We set about creating & designing the affordable cruelty free skincare I wanted to use, focussing on naturally powerful actives and leaving out all the nasties (parabens, sulphates, drying alcohol & harsh synthetic fragrances).
WOW YOU! launched in August 2018 and we have been absolutely blown away by all the super positive feedback from our wonderful customers and followers since then. We are incredibly greatful for all your support! 🙏💕
We love helping you find the right products for your skin and we’re always happy to help out with your questions! I've struggled with my skin which has really helped me to understand and relate to that feeling of wanting to find high quality skincare that really works (without breaking the bank!)
Thank you for stopping by, as a small independent business it really means the world to us that you took the time to read our story! We can’t wait to share all our exciting news coming up soon, you can follow us on Instagram or subscribe to our newsletter below for all the latest announcements 😘.
We're going to start doing more blog posts too - if there's anything you'd like to learn more about, or any skincare questions you have, we'd love to hear from you in the comments below 😊.
Zen & Jaz
☝️ our two lovely dogs, see below for pictures of them helping us out along the way! 🤣🐾
Jaz helped herself to some of our leftover packing materials when we weren't looking!
Jaz & Zen helping with an Instagram photoshoot in our garden!
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Love all their products but this is definitely my fave. Feels so good on my skin and really calming. Smells amazing too. I love the cream as it's nice and thick but not sticky at all and sinks into the skin perfectly. You get a decent amount for the money too compared to some other products. 👌
I have been using this cleanser for around a week. My skin feels so soft, smoother and definetly clearer. I also use the sensitive moisturiser. After trying many face products in the past my search is finally over
I usually use the slay cleanser but thought I’d give this a go for a change. It’s really brightened my skin and given it a fresh glow after using for a month!
I’ve been using this over a month now and it’s really brightened my skin! Lovely cleanser 😊
This little beauty has saved my lips. With the fabulous British weather 🙄 at the moment my lips have been suffering (cold outdoors, heating on indoors etc).
I use this a couple of times a week and my lips aren't sore, dry or cracked anymore.
Bonus points for the smell, it's super fresh!
After reading all the great insta reviews purchased the serum with the intention of getting the rest of the collection. Very fast delivery, beautifully presented but after using for 4-5weeks made my skin WORSE! I was so disappointed. I also feel that the product could be better packaged I didn’t like that the bottle wasn’t see through and label appeared cheap. I love your intsa inspo posts and the cute ‘girl power’ stickers just the product didn’t live upto expectations at all :(
I bought the mini kit to test this out as I struggle with small spots across my forehead and eyebrows. Initially I didn't think much as it didn't seem to be working... And then 2-3 weeks later my skin cleared and it started to look so lovely and even. I can back and bought the full sized bottles and I am so incredibly happy with this skin care. It's gentle and smells amazing and my skin has never looked or felt better! I threw out every other product I had and solely use this. Extremely happy customer
I really LOVE this serum. It’s light, hydrating, scentless and feels super soothing on my sensitive skin. I get zero reactions to it so will definitely re purchase 😊
I was advised to start with the set as my skin can be super sensitive.
The wash is soothing and makes my skin feel clean but not stripped.
I love the moisturiser, it’s thick and luxurious but doesn’t make me feel greasy as it sinks in nicely .
I left a review a while ago but felt I had to leave another one after using this product for over a year. I can safely say that this is my favourite cleanser and I’ve tried a few.
I suffered from perioral dermatitis earlier this year and this was the only thing I could use. It’s that gentle! It’s a staple in my bathroom and I use morning and evening. It leaves my skin so soft. I never want to be without it!
I bought this on a whim and love both the zen cleanser and the glow serum. I like the moisturisers a lot but I think the night time one might be slightly too thick for my skin (or you just need way less than the instructions say). Otherwise really like the products and do think they've helped with my acne and made my skin look more dewy and glowy.
Delicate enough for my sensitive skin, but gritty enough that I feel it's really getting into my pores and giving them a good clean out!
I love my products🙂🙂have brought them in the past and loved them so thats why I brought again. Amazing results leaving my skin better than ever
I impulse bought this set after seeing an insta post from the founder. The fact that her skin wasn’t airbrushed made me feel that the brand has honest principles. No false claims or promises.
The kit is cute! I love the bag, everything is labelled and comes with an instruction booklet.
The products are great. They smell amazing, feel luxurious and I’ve enjoyed using them. I had a slight issue with the moisturiser and the customer service was fantastic.
I will purchase the full sized cleanser and super serum.
I have suffered with acne/oily prone skin for aslong as I can remember I now have alot of scars as a result. I have spent alot of money on skin care over the years but this stuff has honeslty blown me away! I've not seen my skin this good and healthy and glowing in such a long time!!
I will not be buying from anywhere else from now on that's for sure and if anyone is thinking about it just go for it you won't regret it ☺ xx