I'm Ella and here's my partner Leo, together we're the co-founders of WOW YOU!
A few of you have been asking about how we started our company so I wanted to let you know the story behind our brand and why we created our range of naturally powered skincare!
In 2017 I was diagnosed with Coeliac disease, making me highly sensitive to gluten. This caused a huge change in diet and meant spending hours in the supermarket reading ingredients lists! 📄
Paying way more attention to something I’d previously taken for granted made me start to question not only what I was putting in my body, but what I was putting on it too!
Then my eczema flared up and the “sensitive” skincare products I tried to soothe it with just ended up irritating my skin further and when I read the ingredients I started to understand why!
Although aimed at helping sensitive skin, I found that they actually contained harsh ingredients and fragrances! I was really surprised by the number of ingredients that I couldn’t recognise or even pronounce.
I became obsessed with researching clean skincare but really struggled to find products using natural actives and no harsh fragrances which were cruelty free and still within my price range!
Leo suggested to me, “Why don’t we create the skincare solution you’re looking for?” and it was a real light bulb moment for us! 💡
We set about creating & designing the affordable cruelty free skincare I wanted to use, focussing on naturally powerful actives and leaving out all the nasties (parabens, sulphates, drying alcohol & harsh synthetic fragrances).
WOW YOU! launched in August 2018 and we have been absolutely blown away by all the super positive feedback from our wonderful customers and followers since then. We are incredibly greatful for all your support! 🙏💕
We love helping you find the right products for your skin and we’re always happy to help out with your questions! I've struggled with my skin which has really helped me to understand and relate to that feeling of wanting to find high quality skincare that really works (without breaking the bank!)
Thank you for stopping by, as a small independent business it really means the world to us that you took the time to read our story! We can’t wait to share all our exciting news coming up soon, you can follow us on Instagram or subscribe to our newsletter below for all the latest announcements 😘.
We're going to start doing more blog posts too - if there's anything you'd like to learn more about, or any skincare questions you have, we'd love to hear from you in the comments below 😊.
Zen & Jaz
☝️ our two lovely dogs, see below for pictures of them helping us out along the way! 🤣🐾
Jaz helped herself to some of our leftover packing materials when we weren't looking!
Jaz & Zen helping with an Instagram photoshoot in our garden!
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My 14-year-old was suffering with acne that was quite red and sore. I bought her the glow up mini bundle to try, and within a week, the redness had significantly reduced, and after two weeks - all the spots were gone, and her face was clear! We just bought the full sized bottles - she loves the products! I love that they are reasonably priced, and gentle for teenage skin. I'm thinking of getting a bundle for myself!
I buy this for myself and my 11 year old daughter. We both love it.
I bought this as a gift for my 13yr old daughter after she asked for some nice skin care for her birthday. The mini kit made a great trial and has really helped calm her combination skin which goes haywire pmt week. I’m now going to order full size as she is very happy with it. Thank you
I bought the mini bungle for my 12 yo to see if it agrees with her, after her skin had reacted to some other products. Not only is she breaking out less but her skin is radiant and glowing. At first these products might appear more pricey than off-the-shelf ones, but a little goes a long way so they are cost effective too.
Excellent products for teen skin no irritation my daughter loves this and is so happy
I love all Wow You products, they do wonders for my unpredictable menopausal skin! I was getting terrible spots and dry skin, tried lots of other products before I found Wow You and within a few days my skin was so much better and continues to be so. A little goes a long way and I would definitely recommend them to anyone with sensitive or hormonal skin problems!
I have purchased the full set of products and received the Berry lip balm too for my teenage daughter. They are an absolute dream, smell gorgeous and are kind to her skin. They are the only products that she has used that has cleared her skin without being too harsh. The lip balm is amazing too!! Will certainly buy again!
Bought this for my 12 year old daughter and she absolutely loved it, especially the step-by-step instructions of how and when the products should be used for best effect. She especially loves the serum 🙂
Amazing. Soothes and cleanses my acne-prone skin. I'm on tretinoin and get flaky, peeling, irritated skin sometimes. This feels like a treat for my skin. Favourite cleanser ever - wish there was a subscription option with a discount.
We have finally discovered something that works for my teenage daughter skin after trying so many different products. Excellent products , smell amazing and are perfect for the skin. We have ordered several times now and each time delivery has been super quick. Thank you 😊
This cleanser has a creamy texture and is like a woolly blanket for the skin. It’s thorough at cleansing the skin but does it in such a gentle way. It smells quite strongly of cucumber which is fine for me but I know cucumber can be a bit marmite for some.
I’m very impressed with this serum. It’s lightweight and not greasy at all. The skin is left feeling so plump and juicy afterwards - far more so than equivalent products which are 3x the price!
Bought for my granddaughter she absolutely loves it shes16
3rd purchase of serum for my 11year old who has these products invaluable for her hormonally changing skin. As a healthcare professional I struggled to find my DL something natural and chemical based but we seem to have found our skin care range for the next few years at least.
Acne prone or oily skin beautifully controlled by cleanser twice daily, serum twice daily and face creams.
Love this set of minis, such a great way of trying the products and also fantastic for travelling.