May 11, 2019 2 min read 1 Comment
Hello! 😊👋
I'm Ella and here's my partner Leo, together we're the co-founders of WOW YOU!
A few of you have been asking about how we started our company so I wanted to let you know the story behind our brand and why we created our range of naturally powered skincare!
In 2017 I was diagnosed with Coeliac disease, making me highly sensitive to gluten. This caused a huge change in diet and meant spending hours in the supermarket reading ingredients lists! 📄
Paying way more attention to something I’d previously taken for granted made me start to question not only what I was putting in my body, but what I was putting on it too!
Then my eczema flared up and the “sensitive” skincare products I tried to soothe it with just ended up irritating my skin further and when I read the ingredients I started to understand why!
Although aimed at helping sensitive skin, I found that they actually contained harsh ingredients and fragrances! I was really surprised by the number of ingredients that I couldn’t recognise or even pronounce.
I became obsessed with researching clean skincare but really struggled to find products using natural actives and no harsh fragrances which were cruelty free and still within my price range!
Leo suggested to me, “Why don’t we create the skincare solution you’re looking for?” and it was a real light bulb moment for us! 💡
We set about creating & designing the affordable cruelty free skincare I wanted to use, focussing on naturally powerful actives and leaving out all the nasties (parabens, sulphates, drying alcohol & harsh synthetic fragrances).
WOW YOU! launched in August 2018 and we have been absolutely blown away by all the super positive feedback from our wonderful customers and followers since then. We are incredibly greatful for all your support! 🙏💕
We love helping you find the right products for your skin and we’re always happy to help out with your questions! I've struggled with my skin which has really helped me to understand and relate to that feeling of wanting to find high quality skincare that really works (without breaking the bank!)
Thank you for stopping by, as a small independent business it really means the world to us that you took the time to read our story! We can’t wait to share all our exciting news coming up soon, you can follow us on Instagram or subscribe to our newsletter below for all the latest announcements 😘.
We're going to start doing more blog posts too - if there's anything you'd like to learn more about, or any skincare questions you have, we'd love to hear from you in the comments below 😊.
Love,
Ella, Leo,
Zen & Jaz
☝️ our two lovely dogs, see below for pictures of them helping us out along the way! 🤣🐾
Jaz helped herself to some of our leftover packing materials when we weren't looking!
Jaz & Zen helping with an Instagram photoshoot in our garden!
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Best body butter I have ever used and smells amazing too, love it and have recommended to others
Thank you for this product, I have suffered from having itchy sore legs for a long time now and haven’t been able to find anything to stop it. This body butter has done the job it
is amazing and smells lovely too! I will be ordering the shaving cream soo xx
This is a wonderful body shower cream! Fragrance really lasts beautifully made..
Absolutely love this scrub and the fluff in the matching scent. Just about to place another order too! The scrub is not too little and not too much, just right. The lather is perfect. The smell is also dreamy and unlike other scrubs the smell lasts! I ordered something similar from Amazon from a big name Instagram brand called Brooklyn botany and it was so disappointing- I had to return it -
but yours was so amazing ! Can’t wait to try the others! Thank you so much!
gorgeous smell and feeling to all the products they feel so luxurious. stop a strawberry legs and ingrown! would recommend!
Been using for a couple of weeks now & it’s made the skin on my body so soft, the texture is so satisfying.
The scent is delicious like strawberry sweets will be trying the others.
I bought the hibiscus scrub from this small business to try, as I was looking for a good scrub with good ingredients and it was so lovely I re-ordered but purchased this one instead. This smells just as amazing as the hibiscus scrub, just a different scent. I love both of them and can not decide which is my favourite! They are a real treat to use, and make my skin lovely and smooth,without being harsh or oily. Fantastic product 🥰
I only discovered this small business recently and purchased the body scrub, as I was looking gor a good one with good ingredients. The scrub was so nice I ordered the body butter to try as well and it did not disappoint. It smells divine, it has a lovely texture and absorbs well into my skin, leaving it so incredibly soft with a lovely lingering scent. I will definitely be back for more🥰
I don’t usually have constant acne issues, but about a week before my period, hormonal changes cause me to get 2-3 big, annoying spots on my face. It’s too early to fully judge the effectiveness of this product, but after using it for two consecutive nights, I’m very satisfied so far. No itchiness so far, my skin tolerated this product well. I didn’t take a picture, but after just two uses, the bumps on my face are already less visible.
I have sensitive, oily skin on my face and use a variety of products in my morning and night routines to target specific issues. Sometimes, my skin reacts to irritants from heavy serums, masks, or creams. I decided to give this product a try, and I didn’t experience any itchiness—my skin tolerated it really well. It’s still early to judge its effectiveness, but after just two uses, I can already see that my skin looks more glowy and clean.
I’ve been using these fantastic products for a few days now, and they smell AMAZING, evoking nostalgic memories from the 90s. They truly lift my spirits! The texture is perfect, making them easy to apply and rinse off. They don’t leave my skin greasy at all. Instead, my skin feels soft, hydrated, and smells absolutely delicious.
Absolutely beautiful! Smells amazing and makes my skin feel wonderful ❤️🥰 thank youuuu!!
Love the scrub and the shave butter. The moisturiser is beautiful but it smells like play doh? The other products smell lovely but this one didn’t
Bought the fluff scrub rainbow duo. Always hated scrubs in the past and have avoided using them as they have always left a sticky oil residue that I couldn’t stand the feel of. This smelt great and worked great and my skin feels so smooth and luxurious. Fluff also worked a treat for shaving my legs. Will definitely be buying again.
They all smell lovely and make my skin really soft and smooth!
Maggie Lewis
November 16, 2019
So pleased that it’s all going well! Hope you’re both well xxx