I cannot believe it’s been a whole year since we launched our business!
This time last year I was in floods of tears because there had been a powercut throughout our whole neighbourhood and we had zero access to the internet!
It sounds dramatic I know but we’d promised everyone we would be launching our website (which still wasn’t quite ready) and it felt like everything was going wrong before we’d even launched.
Luckily, after a few hours of panicking the power came back on and we launched our website as promised on 17th August 2018 😊.
Then came the waiting game - we didn’t know if we would sell anything and we all sat around wondering what to do with ourselves next. We were absolutely over the moon when an order (from the fabulous @toria_talks_beauty) came through just 10 minutes after the website went live!
We danced around the living room excitedly and immediately rushed to our newly established packing station to get our first ever order parcelled up.
Leo and me looking pleased as punch with our first batch of parcels to send out!
Since then, we have been absolutely overwhelmed with the amazing positive response from everybody in the skincare community on Instagram and beyond. We set up our business not knowing if anything would come of it and the events that have happened since were beyond our imagination!
Thank you to everyone who has supported, commented, liked, ordered and given feedback to us over the past year. We literally couldn’t have done it without you and we’re incredibly grateful for your support! 🙏
Our lovely yurt, Badger at Blackdown Yurts!
Last year, we spent two nights in a yurt when we attended the Creative Business Network's amazing Creatival – a fantastic festival in Exeter for creative business ventures. Tickets are still available for this year’s Creatival, we’d highly recommend it if you’re thinking of or have already started your own creative business.
Even though Leo (who had never been camping before) took some convincing to try the yurt out, by the end of our stay he had come full circle and absolutely loved it!
It was here that we met loads of inspiring business owners such as the fabulous Lauren Aston of Lauren Aston Designs and we made friends for life with the wonderful Lucy and Chris of Lucy and Yak. They've been such a rock for us over the past year and they inspire us every day to keep pushing the boundaries and build an ethical business to be proud of.
It was actually while we were in the yurt one evening that Urban Outfitters US contacted us and asked to stock our products on their website! We couldn’t believe our eyes and had to keep checking the email to see if it was real.
Us on the shelves at Riley Rose!
Not long afterwards, Riley Rose contacted us too and we couldn’t believe it when they said they wanted to stock us in all of their US stores!
We haven’t been able to get over to the US to see it for ourselves, but we get super excited every time we get tagged in a picture of us on the shelves! If you’re US based you can go and check us out in-store and try out our testers to see what you think! Here’s a link to the list of Riley Rose stores 😉
Our L.E.V8 Cohort!
In October 2018 we managed to get a place on the OXFO L.E.V8 accelerator programme at the Oxford Foundry, University of Oxford. Our business was one of 10 selected annually for the University’s accelerator programme.
We spent an incredible 6 months working alongside a group of amazing entrepreneurs from the other businesses. We met some incredible people and gained valuable advice for our business from a stellar team of advisors and mentors!
Thank you so much to the Oxford Foundry team for supporting us and encouraging us to take our business to the next level.
The ill-fated pallet getting loaded up for its 2 week holiday in Los Angeles!
I’m not going to lie and pretend it’s all been amazing – there have been some really tough times and lots of challenges to overcome. Running a business definitely has a big impact on your mental health and there have been times when I’ve been too depressed to get up, let alone deal with the big problems!
We’ve had trouble with suppliers being really slow, having a massive knock on effect on us having enough stock. Then there was a breakdown in communication and a whole pallet of stock got stuck at LAX for 2 weeks without us realising! Oh and while the Royal Mail have been awesome at getting the parcels out to everyone on time, there have been a couple of hiccups and it’s very difficult not to get upset on behalf of your customers when things go wrong.
Thankfully, we can reflect on everything that’s happened and realise that while it was tough, each and every problem has taught us how to be more resilient and how to solve it next time! We’ve learnt that we need to chase suppliers regularly, how to send a pallet to the US properly and that Italy’s postal service can only deliver a parcel if you send it via tracked shipping!!
The final design versions of Stay Lit!
So much has happened for WOW YOU in such a short space of time but we’re not stopping yet! Here are a few of our plans for the next few months and beyond:
We’re launching a celebratory birthday candle called Stay Lit with our signature best loved scent from Super Serum! I chose the name to represent that feeling of taking time for yourself when you’ve had a stressful period and it’s been difficult to take a break. We often carry on despite really needing to rest and recuperate and I wanted it to be a little reminder to take care of yourself so you can stay lit and ready for anything!
I wanted to launch them today to mark our anniversary, but it turns out that candles need to cure for a few weeks to develop a stronger scent 🙈 so instead we’ll launch them in the next couple of weeks 😊.
Ever wondered the reason behind our name and logo?
We want to use our platform for good and we’d like to put more emphasis on our skin positivity mission going forward. We chose our name and logo to represent that feeling of being able to say to yourself in the mirror “Wow, you look amazing!”. We want to help everyone feel good in their skin no matter what by championing skin positivity & self compassion and by featuring real skin on our website and feed.
We’re in the process of setting up an ambassador program, so if you’d like to get involved in spreading the skin positivity message, please keep a look out for updates on this in the coming months! 😉
Some of our upcoming mini versions!
We’ve been meaning to release mini versions of our products for ages and it’s just been one of those things that keeps getting delayed! We’re currently making the finishing touches to our mini sets which should be released in the next few weeks. Keep an eye out for the release email as we only have a small number of units in this first batch!
If you’ve read my ramblings this far, thank you! We can’t thank you all enough for all of the kindness you’ve all showed us over the past year, here’s to many more years to come! 🥂
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My 14-year-old was suffering with acne that was quite red and sore. I bought her the glow up mini bundle to try, and within a week, the redness had significantly reduced, and after two weeks - all the spots were gone, and her face was clear! We just bought the full sized bottles - she loves the products! I love that they are reasonably priced, and gentle for teenage skin. I'm thinking of getting a bundle for myself!
I buy this for myself and my 11 year old daughter. We both love it.
I bought this as a gift for my 13yr old daughter after she asked for some nice skin care for her birthday. The mini kit made a great trial and has really helped calm her combination skin which goes haywire pmt week. I’m now going to order full size as she is very happy with it. Thank you
I bought the mini bungle for my 12 yo to see if it agrees with her, after her skin had reacted to some other products. Not only is she breaking out less but her skin is radiant and glowing. At first these products might appear more pricey than off-the-shelf ones, but a little goes a long way so they are cost effective too.
Excellent products for teen skin no irritation my daughter loves this and is so happy
I love all Wow You products, they do wonders for my unpredictable menopausal skin! I was getting terrible spots and dry skin, tried lots of other products before I found Wow You and within a few days my skin was so much better and continues to be so. A little goes a long way and I would definitely recommend them to anyone with sensitive or hormonal skin problems!
I have purchased the full set of products and received the Berry lip balm too for my teenage daughter. They are an absolute dream, smell gorgeous and are kind to her skin. They are the only products that she has used that has cleared her skin without being too harsh. The lip balm is amazing too!! Will certainly buy again!
Bought this for my 12 year old daughter and she absolutely loved it, especially the step-by-step instructions of how and when the products should be used for best effect. She especially loves the serum 🙂
Amazing. Soothes and cleanses my acne-prone skin. I'm on tretinoin and get flaky, peeling, irritated skin sometimes. This feels like a treat for my skin. Favourite cleanser ever - wish there was a subscription option with a discount.
We have finally discovered something that works for my teenage daughter skin after trying so many different products. Excellent products , smell amazing and are perfect for the skin. We have ordered several times now and each time delivery has been super quick. Thank you 😊
This cleanser has a creamy texture and is like a woolly blanket for the skin. It’s thorough at cleansing the skin but does it in such a gentle way. It smells quite strongly of cucumber which is fine for me but I know cucumber can be a bit marmite for some.
I’m very impressed with this serum. It’s lightweight and not greasy at all. The skin is left feeling so plump and juicy afterwards - far more so than equivalent products which are 3x the price!
Bought for my granddaughter she absolutely loves it shes16
3rd purchase of serum for my 11year old who has these products invaluable for her hormonally changing skin. As a healthcare professional I struggled to find my DL something natural and chemical based but we seem to have found our skin care range for the next few years at least.
Acne prone or oily skin beautifully controlled by cleanser twice daily, serum twice daily and face creams.
Love this set of minis, such a great way of trying the products and also fantastic for travelling.